The mechanics underneath. In detail.

THE ENGINE Real-time execution at the core.

Sub-second processing, no-code rule design, scheduled orchestration. What the platform is doing while your team focuses on the programme.

No-Code Rule Engine

Configure complex engagement logic using a visual rule builder. Adjust scoring, triggers, and eligibility without writing a single line of code.

Real-Time Event Processing

Sub-second event ingestion and trigger evaluation. Rankings, scores, and triggers update in real time across all channels. Horizontally scalable throughput across the biggest iGaming deployments in market.

Campaign Scheduler

Schedule single or recurring campaigns, competitions, and missions with fine-grained timing controls. Down to the minute, across time zones.

Multi-Round Competition Logic

Create tournament brackets, league seasons, and multi-phase challenges with automatic advancement rules and state management.

PLAYER-FACING Mechanics your players actually see.

Tournaments, missions, achievements, journeys, and rewards. The moments that turn a player into a returning one.

Tournament Builder

Create leaderboard-based tournaments scoped to any game, segment, or time window. Configure prize tables and tie-break rules visually.

Missions & Challenges Designer

Design multi-step missions with conditional branching, completion criteria, and linked reward chains. No developer involvement required.

Rewards Engine

Design and automate reward structures including points, prizes, bonuses, and vouchers, triggered instantly by any qualifying player action.

Journey Orchestration

Map personalised engagement paths for different player personas. Combine missions, rewards, and communications into cohesive journeys.

Achievements & Badges System

Award achievements, badges, and status markers for milestones. Display player progression history to reinforce long-term habits.

White-Label UI Components

Embed pre-built, fully customisable leaderboard, mission, and reward widgets into any front end with minimal integration effort.

DATA AND INSIGHT Segmentation, dashboards, and export you own.

Real-time behavioural segments, live performance dashboards, raw data export to your warehouse. Insight built for your teams, not locked in ours.

Dynamic Segmentation

Build real-time player segments based on behavioural, transactional, and preference signals. Segments update automatically as data changes.

Real-Time Dashboards

Monitor campaign performance, player engagement, and revenue impact with live dashboards accessible to your entire team.

Player Behaviour Insights

Analyse engagement patterns, drop-off points, and reward redemption rates to continuously optimise your engagement programme.

Data Export & API Access

Export raw engagement data to your data warehouse or BI platform. Full API access enables custom reporting and analytics pipelines.

INTEGRATION AND SECURITY Built to fit your stack. Built to pass procurement.

REST API and webhooks, native CRM integrations, GDPR-ready architecture, serverless scale. Written for the systems and reviews you already run.

REST API & Webhooks

Comprehensive REST API with webhook support for real-time event streaming. Developer documentation is included, and sandbox/staging access is provisioned upon contract signature.

CRM & Marketing Integrations

REST API and webhook streams into any CRM, marketing cloud, or communication system. Trigger campaigns, sync segments, and orchestrate outbound messaging through the tools your team already runs.

GDPR & Privacy Compliance

Designed for anonymised data from the ground up. All player data is pseudonymised, encrypted in transit and at rest, with full audit logs.

Serverless Cloud Architecture

Built on cloud-native, serverless infrastructure. Auto-scales to handle billions of events per month with zero capacity planning on your part.

Multi-Language & Multi-Currency

Full localisation support for any language and currency combination. Operators manage all locale settings through the admin panel.

Automation Workflows

Build automated trigger-action workflows connecting engagement events to CRM actions, notifications, and reward fulfilment pipelines.