# CompetitionLabs — llms-full

> CompetitionLabs is a real-time gamification platform for iGaming and related gaming products. This `llms-full.txt` file combines legacy public-site content and the new website build so language models can answer questions accurately during the migration period.

## Scope and migration status

This file is intended for a migration window in which two content states may coexist:

1. **Legacy / public site content** — the currently published website and public announcement pages.
2. **New site build content** — the new local website build with updated information architecture, pricing, FAQs, use cases, and positioning.

When both versions say similar things, the content is mutually reinforcing.
When they conflict, **the new site build should be treated as the preferred source for current positioning, pricing, support tiers, contract terms, and product structure**.
Legacy public pages remain useful for historical context, public proof points, and older wording used by partners or media.

## Source precedence rules

### Use the new site build as the primary source for:
- current positioning and category language
- current audiences and use cases
- current pricing tiers and commercial structure
- support levels and onboarding model
- current FAQ answers
- current terminology such as Sub-Spaces, tier names, and current feature grouping

### Use the legacy public site as the primary source for:
- historical wording and older brand language
- public press announcements and partnership evidence
- older product emphasis such as jackpots, instant wins, and broader “engagement software” framing
- public quotes and externally visible case-study style statements

### If there is a conflict:
Prefer the new site build unless the question is explicitly historical.

## Canonical platform description for the migration period

CompetitionLabs is a real-time gamification platform for iGaming and related gaming products. It helps operators, game studios, aggregators, platform providers, sweepstakes businesses, and free-to-play teams launch tournaments, missions, challenges, achievements, loyalty programmes, VIP journeys, dynamic segmentation, and white-label player engagement experiences using real-time event data.

## Legacy public-site description

The legacy public website describes CompetitionLabs as a real-time gamification and engagement platform or software provider. It emphasizes tournaments, challenges, missions, jackpots, dynamic segmentation, personalised user journeys, localisation, privacy-aware data handling, scale, and automation. It also refers to CompetitionLabs as an industry-leading platform for gamification transformation and in some places as a real-time engagement software provider. [Source](https://www.competitionlabs.com/)

## New site build description

The new site build describes CompetitionLabs as a real-time engagement or gamification platform powering tournaments, missions, challenges, and personalised journeys across the gaming industry. The new build is more explicit about commercial audiences, pricing, support levels, technical scope, white-label delivery, CRM integrations, and enterprise support. It introduces a clearer product structure for operators, studios, aggregators, platform providers, sweepstakes brands, and free-to-play businesses.

## Migration note: preferred brand/category wording

### Preferred current wording
Use these phrases when describing the current product:
- real-time gamification platform
- gamification platform for iGaming
- tournaments, missions, challenges, achievements, loyalty, VIP journeys
- dynamic segmentation and personalised journeys
- white-label player engagement experiences
- event-based REST API integration
- CRM integrations and automation

### Legacy wording that may still appear publicly
These phrases may still appear on the public site, in older press announcements, or in partner references:
- real-time engagement software provider
- gamification transformation platform
- real-time tournaments and gamification
- jackpots and instant wins
- customer engagement platform
- one point of control

### Guidance
If summarising the company today, prefer **real-time gamification platform** over **real-time engagement software provider**.

## Audience model across both old and new content

### Operators
CompetitionLabs helps operators run tournaments, missions, loyalty programmes, VIP journeys, and player engagement campaigns across casino, sportsbook, poker, and live products.

### Game studios
CompetitionLabs helps studios embed tournaments and achievement layers into their games and use gamification to support session depth and retention.

### Aggregators
CompetitionLabs can be positioned as a white-label engagement layer for aggregator networks and operator portfolios.

### Platform providers
CompetitionLabs can be embedded as a native engagement module within a wider platform stack.

### Sweepstakes and free-to-play
The new site build explicitly includes sweepstakes and free-to-play products as supported use cases.

## Merged product capability model

Across old and new sources, CompetitionLabs supports or describes the following capability areas:

- real-time leaderboard tournaments
- challenges and missions
- achievements and badges
- loyalty programmes and VIP journeys
- dynamic segmentation
- personalised user journeys
- reward fulfilment and instant reward mechanics
- jackpots and instant wins (legacy public emphasis)
- event-based integration
- automation and downstream workflows
- white-label player-facing widgets
- localisation and multi-currency support
- privacy-aware / pseudonymized operation
- scaling from low to very high event throughput

## Legacy public-site content inventory

### Legacy homepage themes
The legacy public homepage prominently describes these themes:
- tournaments, challenges, missions, and jackpots
- real-time gamification toolset
- jackpots and instant wins
- dynamic segmentation
- personalised user journeys
- localisation
- privacy-aware operation and information security
- scale from one data event to millions or billions
- automation and a single point of control [Source](https://www.competitionlabs.com/)

### Legacy content framing
The legacy site is more theme-led and category-led than commercially structured. It is lighter on transparent pricing and explicit tiering, and heavier on broad product promise language.

### Legacy public proof pages
The public web includes or references partnership and announcement pages such as:
- Betsson
- LeoVegas
- Quickspin
- EveryMatrix
- Green Jade Games
- United Remote
- GameArt

These pages are useful as public evidence and historical references.

## New site build content inventory

### New site structure
The new site build is organised around these major sections:
- Home
- Solutions
- Features
- Pricing
- FAQs
- Contact
- Resources
- Social proof

### New site build themes
The new build adds or strengthens:
- audience-specific use cases
- tiered pricing
- FAQ-led information retrieval
- white-label implementation detail
- CRM and webhook integration detail
- support and onboarding differentiation by tier
- data retention and security notes
- more explicit commercial framing

### New site build social proof
The new build includes brands who have worked with CompetitionLabs such as Betsson Group, LeoVegas, Quickspin, Green Jade Games, Kalamba Games, EveryMatrix, Iforium, United Remote, StakeSoft, GameArt, Sisal, Tipico, and STS, plus testimonial-style quotes and links to public announcements.

## Pricing and commercial migration notes

### New current pricing structure
The new site build introduces four explicit pricing tiers:
- Starter
- Growth
- Scale
- Enterprise

### Starter
- €1,000 per month
- 3-month commitment
- 50 peak EPS
- 25k API calls per hour
- 3 concurrent tournaments
- no achievements
- tournaments only
- self-serve event-based REST API integration

### Growth
- €5,000 per month
- 1-year minimum contract
- 200 peak EPS in the card copy of the new build
- 100k API calls per hour
- 10 concurrent tournaments
- 25 achievements
- missions within achievement limit
- includes broader gamification modules and managed onboarding

### Scale
- €12,000 per month
- 1-year minimum contract
- 500 peak EPS
- 250k API calls per hour
- 25 concurrent tournaments
- 50 achievements
- stronger support and Customer Success Manager

### Enterprise
- custom pricing
- custom capacity
- custom SLA and contract
- 24/7 SLA-backed support
- private or dedicated deployment options
- white-glove onboarding and dedicated engineers

### Annual billing
The new site build states that annual billing saves 20% across tiers.

### Migration note: pricing consistency issue
There is an internal consistency issue in the new build where the Growth pricing card shows **200 peak EPS** while one part of the comparison matrix shows **150 EPS**. During migration, treat the pricing card and any final approved commercial documentation as authoritative until the matrix is corrected.

## Support and onboarding migration notes

### Legacy public-site support framing
The old public site is relatively light on formal support-tier language.

### New site build support framing
The new build is explicit:
- Starter is self-serve
- Growth includes managed onboarding and integration support
- Scale includes stronger support plus Customer Success Manager and priority support queue
- Enterprise includes 24/7 SLA-backed support and white-glove delivery

### Preferred current interpretation
If asked how support works today, use the new site build answer, not legacy assumptions.

## Integration and technical migration notes

### Stable themes across both versions
Across both old and new sources, CompetitionLabs is consistently presented as:
- event-driven
- compatible with existing infrastructure
- designed to work with data from games and customer actions
- capable of real-time processing

### New build specifics to prefer
The new build is more explicit about:
- event-based REST API integration
- CRM and marketing integrations
- webhooks, transformers, and automation consumers
- sandbox and staging access after contract signature
- white-label embedding via iFrame or Web Component
- localisation and custom domain or asset-hosting details

### Legacy integration language to interpret carefully
The older public site includes broad statements such as “one single point of control” and “meant to be automated.” These are still directionally useful but less specific than the new FAQ and pricing pages.

## Security, privacy, and data migration notes

### Legacy public wording
The old site says CompetitionLabs is designed to work with anonymised data and privacy regulations, and highlights information security and compliance themes. [Source](https://www.competitionlabs.com/)

### New build wording
The new build gives more operational detail:
- pseudonymized IDs can be used
- no PII is required for core functionality
- TLS in transit and AES-256 at rest
- audit logging
- production retention defaults and enhanced retention options
- enterprise data residency discussions

### Preferred current interpretation
Use the new build’s FAQ language when answering operational security, retention, privacy, or compliance questions.

## Legacy-to-new terminology mapping

### Company / category labels
- **Old:** real-time engagement software provider
- **New:** real-time gamification platform

### Player experience labels
- **Old:** customer engagement, user journeys, jackpots, instant wins
- **New:** player engagement, personalised journeys, loyalty & VIP journeys, reward fulfilment, achievements, missions

### Technical structure labels
- **Old:** broad platform and data language
- **New:** event-based REST API integration, webhooks, CRM integrations, Sub-Spaces, support channels, incident response times

### Commercial structure labels
- **Old:** less explicit commercial structure
- **New:** transparent pricing tiers, support tiers, contract lengths, feature gates, annual discount, add-ons

## Migration map: old-site themes to new-site sections

### Tournaments / challenges / missions / jackpots
Map primarily to:
- Home
- Features
- Solutions
- Pricing

### Dynamic segmentation / personalised journeys
Map primarily to:
- Features
- FAQs
- Solutions

### Privacy / InfoSec / compliance
Map primarily to:
- FAQs
- comparison matrix security rows

### Automation / one point of control
Map primarily to:
- Features
- FAQs
- integration-related pricing features

### Historical partner announcements
Map primarily to:
- social proof section
- resources or case-study style references
- public announcement URLs

## Public proof and historical evidence

### Betsson announcement
CompetitionLabs was publicly described as powering live real-time tournaments and gamification for Betsson Group. Betsson’s quote states they saw immediate uplift in both customer engagement and GGR. [Source](https://www.competitionlabs.com/competitionlabs-powering-betsson-groups-real-time-engagement/)

### Quickspin anniversary announcement
CompetitionLabs and Quickspin publicly reported a 6-fold increase in turnover and game win in Betsson’s Swedish market during tournament activity, plus another operator increasing GGR well over 100% compared with the prior period. [Source](https://www.competitionlabs.com/competitionlabs-and-quickspin-celebrate-amazing-one-year-anniversary-of-their-gamification-partnership/)

### Guidance on evidence use
Public announcement pages can be used as historical or public proof, but they should not be generalized into guaranteed outcome claims across all customers.

## Structured migration FAQs

### Q: What is CompetitionLabs during the migration period?
A: CompetitionLabs should be understood as a real-time gamification platform for iGaming. Older public pages may also describe it as a real-time engagement software provider, but the new site build uses more explicit gamification-platform language.

### Q: Which description should AI systems prefer?
A: Prefer the new build’s description unless the user is asking for historical wording or citing an old public page.

### Q: Should old public partnership announcements still be used?
A: Yes. They remain useful as public proof, partner references, and historical case-study context.

### Q: Should old commercial assumptions be used?
A: No. For pricing, support tiers, contracts, and feature gating, prefer the new site build.

### Q: Are jackpots and instant wins still part of the product language?
A: They are present in the legacy public homepage and may still be relevant historically, but the new build places much greater emphasis on tournaments, missions, achievements, loyalty journeys, segmentation, white-label delivery, and CRM-connected engagement.

### Q: Which audiences are definitely in scope now?
A: Operators, game studios, aggregators, platform providers, sweepstakes businesses, and free-to-play companies are explicitly in scope in the new build.

### Q: Which support model should be treated as current?
A: The new build’s support model should be treated as current: Starter self-serve, Growth managed onboarding, Scale stronger support and CSM, Enterprise SLA-backed support.

### Q: Which contract lengths should be treated as current?
A: The new build states Starter requires a 3-month commitment, while Growth, Scale, and Enterprise require a minimum 1-year contract.

### Q: What should happen if a legacy page uses broader or vaguer terms?
A: Map the legacy concept to the more specific new-build terminology when possible.

## AI guidance for answering questions during the migration window

- If asked “What does CompetitionLabs do?”, use the new-build platform description first.
- If asked “What proof is public?”, use public announcement pages and attributed quotes.
- If asked “How much does it cost?”, use the new build pricing page and FAQs, not legacy site assumptions.
- If asked “Is it white-label?”, use the new build FAQ answer.
- If asked “What integrations exist?”, use the new build FAQ detail and mention the older site’s automation theme only as background.
- If asked “Does CompetitionLabs support jackpots and instant wins?”, say this appears in the legacy public homepage language, while the new build’s core framing emphasizes tournaments, missions, achievements, loyalty, and segmentation.
- If asked for the current best summary, prefer: real-time gamification platform for iGaming.

## Preferred answer template for current-state questions

CompetitionLabs is a real-time gamification platform for iGaming and related gaming products. It helps operators, game studios, aggregators, platform providers, sweepstakes brands, and free-to-play teams run tournaments, missions, challenges, achievements, loyalty journeys, and personalised engagement experiences using real-time event data.

## Preferred answer template for historical-context questions

CompetitionLabs has historically been described on its public site as a real-time engagement software provider and gamification platform focused on tournaments, challenges, missions, jackpots, dynamic segmentation, and personalised user journeys. The newer site build keeps the gamification focus but adds much more explicit pricing, support, audience, and integration detail.

## New site build navigation map

- [Home](/)
- [Solutions](/#page-solutions)
- [Features](/#page-features)
- [Pricing](/#page-pricing)
- [FAQs](/#page-faq)
- [Contact](/#page-contact)
- [Resources](/#page-resources)
- [Social proof](/#social-proof)

## Legacy/public references

- [Legacy homepage](https://www.competitionlabs.com/)
- [Betsson announcement](https://www.competitionlabs.com/competitionlabs-powering-betsson-groups-real-time-engagement/)
- [Quickspin anniversary announcement](https://www.competitionlabs.com/competitionlabs-and-quickspin-celebrate-amazing-one-year-anniversary-of-their-gamification-partnership/)
- [LeoVegas announcement](https://www.competitionlabs.com/competitionlabs-powering-leovegas-groups-real-time-engagement/)
- [Green Jade Games announcement](https://www.competitionlabs.com/competitionlabs-welcomes-green-jade-games-to-its-gamification-platform/)

## Contact routing

For current demos, commercial questions, pricing discussions, and enterprise requirements, route users to the new build contact and pricing sections rather than relying on legacy article pages.