CompetitionLabs & eGaming Review discuss the 'reel value' of gamification

CompetitionLabs recently caught up with the prestigious industry publication, eGaming Review (EGR), to discuss the latest ubiquitous buzzword and trend – Gamification - and how CompetitionLabs’ real-time engagement platform fully leverages data to enable operators to focus their attention on providing rich, powerful and industry-leading experiences for their customers.

In the article, Julian Steinwender, CPO for CompetitionLabs, discusses the benefits of gamification for your brand and revenues, making use of predicative modelling in your CRM efforts, the power of machine learning and AI, and more.

Read the full article HERE

CompetitionLabs and Quickspin celebrate 'amazing' one-year anniversary of their gamification partnership

CompetitionLabs and Swedish slot specialists Quickspin are proud to announce the first-year anniversary of their gamification partnership – a year that has seen CompetitionLabs power Quickspin’s Real-time Tournament promotional tool, through its ground-breaking and industry-leading customer engagement and gamification platform, in a joint-mission to revolutionise customer engagement within the iGaming industry.

Initial results have exceeded expectations, with Quickspin commenting that, ‘When running a Tournament, Betsson’s Swedish market saw a 6-fold increase in turnover and game win!’ and ‘Another leading operator increased its GGR well over 100% compared to the same period the month before.’

Both parties will continue to innovate and expand gamification capabilities together over the coming months and beyond.

Erik Gullstrand, Chief Product Officer at Quickspin, commented: “We have found that gamification is an amazing way of increasing customer engagement and we are proud of this partnership with CompetitionLabs. Tournaments sits well with our existing portfolio of world leading games and we look forward to working with CompetitionLabs to extend this seamless experience for customers and operators alike.

Julian Steinwender, CompetitionLabs CPO, had this to say:We are delighted by the phenomenal success our partner, Quickspin, is achieving with our real-time Tournaments tool as part of Quickspin Promote. Our collaboration with Quickspin demonstrates how putting the actual customer at the centre of the engagement puzzle yields immediate benefits; ‘fun’, ‘enjoyment’ and ’engagement’ has a direct correlation with revenue. This is just first generation of gamification - Tournaments are the tip of the iceberg of what our platform can do - and we are looking forward to continuing to push the envelope further in real-time customer engagement technologies, in conjunction with Quickspin.”

CompetitionLabs powering LeoVegas Group's real-time engagement

2019.04.02 - Real-time engagement software provider CompetitionLabs, is powering live real-time tournaments for LeoVegas, one of the industry leading online and mobile brands.

Brands and teams using the CompetitionLabs software can create real-time tournaments, missions, achievements, and insights. The platform allows any data event from any game, system, or source to be brought together into one point of control.

CompetitionLabs’s industry leading data and platform capabilities creates a ground-breaking real-time experience that expand promotional capabilities and data innovation that deliver meaningful results.

Julian Steinwender, CompetitionLabs CPO, said this is one of most exciting partnerships for the software provider.  He added: “The real-time tournaments are an exciting first step together.  Knowing LeoVegas’s passion for innovation, we are thrilled to be part of it.

Moritz Stragholz, CRM Operations Manage at LeoVegas, said: CompetitionLabs’s solution has provided us with a powerful tool kit for real-time engagement expanding our in-house capabilities for innovative customer engagement. Being able to leverage our full game portfolio and its data for cross-product and cross-provider promotions has achieved positive uplift from our first promotion. Starting with tournaments, the platform enables new approaches to real-time engagement and insights. These benefits support our vision and strategy for offering our customers innovative and engaging experiences with our products.

About Competition Labs Ltd

Launched in 2017, the London and Malta based software platform has been establishing itself as a leading solution for real-time data processing and engagement. The self-service platform is helping a growing list of operator and studio partners do more with their data to increase engagement.

About the LeoVegas mobile gaming group

LeoVegas’ passion is “Leading the way into the mobile future”. LeoVegas is the leading GameTech company and is at the forefront of using state-of-the-art technology for mobile gaming. A large part of this success can be credited to an extreme product and technology focus coupled with effective and data-driven marketing. Technology development is conducted in Sweden, while operations are based in Malta. LeoVegas offers casino, live casino and sports betting, and operates two global and scalable brands - LeoVegas and Royal Panda - as well as multiple, local brands in the UK. The company’s shares are listed on Nasdaq Stockholm. For more about LeoVegas, visit www.leovegasgroup.com.

CompetitionLabs powering Betsson Group’s real-time engagement

2019.03.15 – Real-time engagement software provider CompetitionLabs is powering live real-time tournaments and gamification for the Betsson Group, one of the industry’s leading online brands.

Brands and teams using the CompetitionLabs software can create real-time tournaments, missions, achievements, and insights. The platform allows any data event from any game, system, or source to be brought together into one point of control.

CompetitionLabs’s industry-leading data and platform capabilities create a ground-breaking real-time engagement experience that has posted measurable results from the first live promotion.

Julian Steinwender, CompetitionLabs CPO, said this collaboration was one of the software providers most significant. He added: “We are delighted to be powering a whole new approach to engagement with Betsson. Seeing activity going live is really exciting for us and continues our plans for expansion and innovation together.

Joey Hurtado, Managing Director for the Casino Brands at Betsson Group, said: “The CompetitionLabs platform has given us a powerful and easy to use solution that allows us to provide true real-time engagement and gamification to our customers. Starting with tournaments, we have seen immediate uplift in both customer engagement and GGR. The ability to leverage our whole portfolio of games and their data has enabled a new set of opportunities for innovation and differentiation. This is in line with our strategy of offering our customers with quality products.

About Competition Labs Ltd

Launched in 2017, the London and Malta-based software platform has been establishing itself as a leading solution for real-time data processing and engagement. The self-service platform is helping a growing list of operator, studio and platform partners do more with their data to increase engagement.