Customer Engagement

CompetitionLabs welcomes Green Jade Games to its Gamification platform

Gamification specialists, CompetitionLabs, and gaming software developers, Green Jade Games, are pleased to formally announce their real-time engagement partnership.

The deal will see CompetitionLabs’ platform power all of Green Jade Games’ on-site and in-game gamification elements, including but not limited to real-time Tournaments and in-game Achievements and Missions.        

The first product to integrate CompetitionLabs’ powerful set of real-time gamification tools is expected to be Green Jade’s ground-breaking game, Hammer of Fortune, a unique slot game that combines the traditional ‘game of chance’ aspect of a slot machine with an element of skill-based gaming.

Benedict McDonagh, MD of Green Jade Games said, "Partnering with CompetitionLabs allows us to include incredible gamification features in our slots without having to divert resources to developing these features in-house at a time when we are 100% focussed on launching our first run of games.

Offering tournaments and missions within our slots, and rewarding players for completing them, brings another dimension to our slots and makes them even more exciting and entertaining to play and we look forward to seeing how players respond.”

Julian Steinwender, CPO for CompetitionLabs, had this to say, “Green Jade Games are a very welcome addition to the CompetitionLabs family. We are naturally delighted to be collaborating with a such an innovative and trailblazing partner, and one that shares our vision for the gaming space.”      

About Competition Labs Ltd

Launched in 2017, the London and Malta based software platform has been establishing itself as a leading solution for real-time data processing and engagement. The self-service platform is helping a growing list of operator and studio partners do more with their data to increase engagement.

The Gamification Puzzle - Gamifi-what?

'Gamification' - anyone working in online marketing in the last few years will have heard the term. Often touted as "the solution to all Gaming company woes", but what is it?

At the heart of the 'Gamification Puzzle' lies the consolidation of disparate data sets that gaming operators generate. Effective use of this masses of data to inform your promotional, CRM and marketing efforts.  

Throughout this post and subsequent posts, we'll discuss the topic in more detail, including relevant practical examples how of CompetitionLabs can power your efforts to unlock the true potential of your player data to create an engaging experience that both complement and expand your promotional capabilities.

What is this thing we call 'Gamification'?

Finding some consensus can be tricky. The dictionary definition is:

Finding some sort of consensus can be tricky. The dictionary definition is:

The application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service

A broad definition, and one that doesn't highlight the two primary considerations you need to plan for or the levels of detail beneath them.

The Gamification: involving promotional mechanics/competitions, scoring strategies and rulesets that power the players' experience and can delight and surprise them.

The Player Experience: involving the visualisation of the product or task to the customer or player interacts with on your brand

Gamification will use customer, product data (in-game or rich events) to create a promotional mechanic that addresses a specific commercial opportunity or creates an engaging player experience.

On the other end, 'The player experience' can be thought of as the unique brand experience you offer to your customer. It would be best if you were striving to handhold the customer through the task, ensuring that the ask is clear, easy to understand, and where the customer can view their progress at any time and, ideally, in real-time.

While frequently utilised together to create compelling experiences, they can be used to significant effect independently of each other as well.

Done right, Gamification is adding an extra level of enjoyment and engagement to the product or brand experience by applying an engagement element, single & multi-layered promotional mechanics or scoring strategies and displaying a front-end experience that complements the underlying activity in a fun and innovative way. 

In the next post we will discuss unifying your product and player data into one point of action and control - the first part of the puzzle - and how CompetitionLabs opens new promotional opportunities to support both acquisition onboarding and existing customer retention.

CompetitionLabs & eGaming Review discuss the 'reel value' of gamification

CompetitionLabs recently caught up with the prestigious industry publication, eGaming Review (EGR), to discuss the latest ubiquitous buzzword and trend – Gamification - and how CompetitionLabs’ real-time engagement platform fully leverages data to enable operators to focus their attention on providing rich, powerful and industry-leading experiences for their customers.

In the article, Julian Steinwender, CPO for CompetitionLabs, discusses the benefits of gamification for your brand and revenues, making use of predicative modelling in your CRM efforts, the power of machine learning and AI, and more.

Read the full article HERE