gamification

CompetitionLabs and Quickspin celebrate 'amazing' one-year anniversary of their gamification partnership

CompetitionLabs and Swedish slot specialists Quickspin are proud to announce the first-year anniversary of their gamification partnership – a year that has seen CompetitionLabs power Quickspin’s Real-time Tournament promotional tool, through its ground-breaking and industry-leading customer engagement and gamification platform, in a joint-mission to revolutionise customer engagement within the iGaming industry.

Initial results have exceeded expectations, with Quickspin commenting that, ‘When running a Tournament, Betsson’s Swedish market saw a 6-fold increase in turnover and game win!’ and ‘Another leading operator increased its GGR well over 100% compared to the same period the month before.’

Both parties will continue to innovate and expand gamification capabilities together over the coming months and beyond.

Erik Gullstrand, Chief Product Officer at Quickspin, commented: “We have found that gamification is an amazing way of increasing customer engagement and we are proud of this partnership with CompetitionLabs. Tournaments sits well with our existing portfolio of world leading games and we look forward to working with CompetitionLabs to extend this seamless experience for customers and operators alike.

Julian Steinwender, CompetitionLabs CPO, had this to say:We are delighted by the phenomenal success our partner, Quickspin, is achieving with our real-time Tournaments tool as part of Quickspin Promote. Our collaboration with Quickspin demonstrates how putting the actual customer at the centre of the engagement puzzle yields immediate benefits; ‘fun’, ‘enjoyment’ and ’engagement’ has a direct correlation with revenue. This is just first generation of gamification - Tournaments are the tip of the iceberg of what our platform can do - and we are looking forward to continuing to push the envelope further in real-time customer engagement technologies, in conjunction with Quickspin.”