The Gamification Studio, on the enterprise engine.

Programmes built around your brand, running on an engine that has been processing player events at scale for a decade.

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MillionsPlayers engaged
BillionsEvents a month
A decadeIn production
HOW WE WORK WITH YOU

Run it with us. Or run it yourself.

Both options run on the same engine. Pick the one that fits your team.

THE STUDIO

We run it with you.

Gamification and customer engagement strategy, design, mechanics, and operations, built around your brand, your titles, and your players. You get an embedded team on top of the engine, not a login and a template library.

  • Built for your brand. Not picked from a template library.
  • Strategy, art direction, and operations run alongside your team.
  • Live in weeks. Iterated weekly on real player data.
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THE PLATFORM

You run it yourself.

Licence the enterprise-grade engine and run the programme in-house. Sub-second event processing. Multi-brand Sub-Spaces. Native integration with the CRM and bonus engine you already run.

  • Sits alongside your stack. No rip and replace.
  • Sub-second triggers at scale.
  • Billions of events every month.
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One engine. Two ways to work together.

THE ENGINE UNDERNEATH

What the engine does. So the studio can do the rest.

Give CRM, product, and marketing teams the control to launch faster, target smarter, and prove commercial impact campaign by campaign.

Trophy
Real-Time Gamification
Launch live campaigns in minutes without waiting on developers, so marketing and CRM teams can move faster.
See features
Gift
Rewards Engine
Automate rewards that reinforce the behaviours you want more of, from deposits and gameplay to repeat participation.
See features
Segmentation
Dynamic Segmentation
Target the right players with the right offer at the right moment, using segments that update as behaviour changes.
See features
Personalised Journeys
Personalised Journeys
Move players from first action to repeat habit with journeys designed to increase frequency, value, and long-term retention.
See features
Full Localization
Full Localization
Deliver campaigns in any language and currency. Configure localised experiences without touching code. Feel local, scale global.
See features
Privacy & InfoSec
Privacy & InfoSec
Anonymised data architecture, GDPR-ready, fully encrypted in transit and at rest. Built for security reviews, procurement, and regulated-market due diligence.
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Built to Scale
Built to Scale
Process billions of events per month on infrastructure built for high-volume, always-on execution.
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Automation Engine
Automation Engine
Connect your CRM, push notifications, and rewards into one intelligent control layer. Give teams one control layer for launch, orchestration, and fulfilment.
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Promotions & Branding
Promotions & Branding
Fully white-label UI components and visual promotion builders your marketing team can own, customise, and launch independently.
See features
Industry benchmark ranges

Reference ranges for retention, deposit activity, and session depth

These are third-party industry benchmark ranges, included to help buyers frame upside and plan realistically.

Session duration benchmark
↑ 25–30%
Session-duration uplift benchmark for well-executed gamification programmes
Deposit activity benchmark
↑ 18–23%
Deposit-activity uplift benchmark seen in public iGaming references
Day-30 retention benchmark
15–25%
Day-30 retention benchmark for strong engagement programmes
Best-in-class retention benchmark
30–40%
Best-in-class retention benchmark for mature lifecycle and loyalty programmes
Public iGaming Benchmark Snapshot Reference metrics
15–25%
Day-30 Retention
Benchmark range
25–30%
Session Duration
Public benchmark
18–23%
Deposit Activity
Public benchmark

Benchmark note: these figures are directional public-market references for iGaming and gamification planning. They indicate the commercial upside teams aim for, but actual outcomes vary by product mix, market, player base, campaign design, integration quality, and execution.

Industry Verticals

Built for the full iGaming ecosystem

Deployment-ready mechanics for real-money, sweepstakes, social casino, and free-to-play products.

Operators
Operators
Leaderboard tournaments, slot challenges, achievement missions, and VIP tier journeys that keep players competing across casino, sportsbook, poker and live products.
See programmes
Game Studios
Game Studios
Embed tournaments and achievement layers directly inside your titles, with no operator dependency. Drive session depth and cross-title retention from within the game itself.
See programmes
Platform Providers
Platform Providers
Integrate CompetitionLabs as a revenue-driving engagement layer inside your stack, exposing tournaments, loyalty programmes, and missions and challenges tools to every operator you power.
See programmes
Next Step

Thirty minutes. Not a product tour.

CompetitionLabs helps teams turn gamification into higher player frequency, stronger retention, and more valuable customer journeys.

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