๐ Platform & Integration
Starter requires a developer who is comfortable working with REST APIs. Your team will be posting events directly to our API using our documentation, developer academy, UX repository, and reference implementations โ no managed support is provided, so hands-on API experience is essential for a smooth setup.
Growth still benefits from having a developer involved, but our integration engineers work alongside your team to map your custom event schema and run initial integration testing. The technical lift on your side is significantly lighter โ a developer familiar with your data pipeline is sufficient.
Scale follows the same model as Growth with the added assurance of SLA-backed support, so your team is never blocked for long if issues arise post-launch.
Enterprise requires minimal internal technical resource for integration itself โ a dedicated CompetitionLabs engineer is assigned to your project from kickoff through go-live, handling data mapping, pipeline design, and testing end-to-end. Your team's main role is providing access to the relevant data streams and sign-off on configuration.
Growth still benefits from having a developer involved, but our integration engineers work alongside your team to map your custom event schema and run initial integration testing. The technical lift on your side is significantly lighter โ a developer familiar with your data pipeline is sufficient.
Scale follows the same model as Growth with the added assurance of SLA-backed support, so your team is never blocked for long if issues arise post-launch.
Enterprise requires minimal internal technical resource for integration itself โ a dedicated CompetitionLabs engineer is assigned to your project from kickoff through go-live, handling data mapping, pipeline design, and testing end-to-end. Your team's main role is providing access to the relevant data streams and sign-off on configuration.
Integration time depends on your tier. Starter uses a self-serve, event-based API model โ most dev teams are posting events within a day using our API documentation, developer academy, and reference implementations. Growth and above include hands-on integration support from our team, typically completing full integration within 1โ3 business days.
No. CompetitionLabs is designed to complement and enhance your existing infrastructure. It integrates alongside your current CRM, game data feeds, player management system, and marketing tools without requiring any replacement.
CompetitionLabs works with event-based data streams such as game rounds, bets, login events, or any custom player action. You send events via API or webhook, and the platform handles the gamification logic from there. No PII is required for core functionality; the only personal data processed is the email address used as the admin back-office username.
Data retention: Standard plans include 3 months of transaction data in production. Enhanced retention (3 months in production + 3 months in archive) is available on request. Extended retention beyond 6 months is available on request for Enterprise clients.
Data retention: Standard plans include 3 months of transaction data in production. Enhanced retention (3 months in production + 3 months in archive) is available on request. Extended retention beyond 6 months is available on request for Enterprise clients.
Yes. CompetitionLabs is designed to work alongside your existing CRM and marketing stack, not replace it. Integration is bidirectional: the platform can both receive data from your tools and push gamification outcomes back into them to trigger communications and campaigns.
Native integrations: CompetitionLabs has out-of-the-box integrations with the following tools:
โข Salesforce โ sync player segments, reward events, and engagement scores directly into Salesforce objects
โข Mailchimp โ trigger email campaigns based on gamification events (e.g. tournament win, mission completion, tier promotion)
โข AWS SNS โ push real-time notifications to any downstream system subscribed to your SNS topics
โข Generic webhook framework โ connect to any CRM, CDP, or marketing automation platform that supports inbound webhooks, including Braze, Iterable, MoEngage, Klaviyo, and custom in-house systems
What data flows out: CompetitionLabs can emit events for any meaningful gamification moment: reward earned, leaderboard rank change, mission completed, segment membership updated, or VIP tier promoted. These events can be formatted and routed to your CRM in real time using our Transformers and Consumers automation layer (available on Growth tier and above).
What data flows in: Your CRM or data platform can send player attributes, opt-in preferences, or communication suppression flags to CompetitionLabs to ensure gamification activity respects your broader player communication rules.
Tier note: Basic webhook output is available on all tiers. The full Transformers and Consumers automation layer โ which enables complex event routing, payload mapping, and conditional delivery โ requires Growth tier or above.
Native integrations: CompetitionLabs has out-of-the-box integrations with the following tools:
โข Salesforce โ sync player segments, reward events, and engagement scores directly into Salesforce objects
โข Mailchimp โ trigger email campaigns based on gamification events (e.g. tournament win, mission completion, tier promotion)
โข AWS SNS โ push real-time notifications to any downstream system subscribed to your SNS topics
โข Generic webhook framework โ connect to any CRM, CDP, or marketing automation platform that supports inbound webhooks, including Braze, Iterable, MoEngage, Klaviyo, and custom in-house systems
What data flows out: CompetitionLabs can emit events for any meaningful gamification moment: reward earned, leaderboard rank change, mission completed, segment membership updated, or VIP tier promoted. These events can be formatted and routed to your CRM in real time using our Transformers and Consumers automation layer (available on Growth tier and above).
What data flows in: Your CRM or data platform can send player attributes, opt-in preferences, or communication suppression flags to CompetitionLabs to ensure gamification activity respects your broader player communication rules.
Tier note: Basic webhook output is available on all tiers. The full Transformers and Consumers automation layer โ which enables complex event routing, payload mapping, and conditional delivery โ requires Growth tier or above.
Yes. Sandbox / staging access is provided upon contract signature. Once contracted, customers receive the relevant environment access and API credentials needed for development, QA, and pre-launch testing before going live. Enterprise clients can request a fully isolated dedicated sandbox environment on request.
๐ฎ Gamification Features
No. Core gamification configuration, including tournament rules, mission steps, reward structures, and player segments, is managed through a visual, no-code admin interface. Product and CRM teams can operate independently of the development team.
Leaderboard rankings typically update within under 1 second of a qualifying player event being received. The platform is engineered for sub-second event processing at scale, so rankings reflect live game activity in near real time.
Yes. The platform is built for concurrent operation, but limits vary by tier. Here is a breakdown of what each tier supports:
Growth & Scale add-on: Growth and Scale tiers can extend their tournament capacity in blocks of 5 additional concurrent slots for โฌ300/mo per block. The Starter tier has a hard limit of 3 concurrent tournaments and cannot be extended.
What counts as a concurrent tournament? A tournament is counted as concurrent from the moment it is scheduled โ meaning it is live and visible to players for opt-in, even if the scoring period has not yet begun. This includes:
Can campaigns target different player segments simultaneously? Yes โ on Growth and above, each concurrent campaign can target a completely different player segment, game type, geography, or VIP tier. A high-value player segment can be running a private tournament at the same time as a broad mission open to all players, with no interference between them.
Is there a performance impact from running many campaigns at once? No โ the platform is architected for high concurrency. Each campaign evaluates independently against the event stream, and your EPS tier determines how much raw throughput the platform handles, not the number of active campaigns.
| Tier | Tournaments | Achievements | Missions | Campaign types available |
|---|---|---|---|---|
| Starter | 3 (hard limit) | N/A | N/A | Leaderboard tournaments only |
| Growth | 10 | 25 | Dependent on achievements in mission | Tournaments, Missions, Achievements, Loyalty programmes |
| Scale | 25 | 50 | Dependent on achievements in mission | All Growth types |
| Enterprise | Custom / Bespoke | Custom / Bespoke | Custom / Bespoke | All types, custom configurations, dedicated infrastructure |
What counts as a concurrent tournament? A tournament is counted as concurrent from the moment it is scheduled โ meaning it is live and visible to players for opt-in, even if the scoring period has not yet begun. This includes:
- Scheduled โ published and open for player opt-in; start time is in the future; no points are being counted yet
- Running โ scoring period is active; player events are being evaluated against the leaderboard
Can campaigns target different player segments simultaneously? Yes โ on Growth and above, each concurrent campaign can target a completely different player segment, game type, geography, or VIP tier. A high-value player segment can be running a private tournament at the same time as a broad mission open to all players, with no interference between them.
Is there a performance impact from running many campaigns at once? No โ the platform is architected for high concurrency. Each campaign evaluates independently against the event stream, and your EPS tier determines how much raw throughput the platform handles, not the number of active campaigns.
Dynamic segments are rule-based groups that automatically update as player behaviour changes. You define criteria โ such as deposit frequency, game preferences, or engagement score โ and the platform continuously re-evaluates membership. Players move in and out of segments in real time.
Yes. All player-facing components are fully white-label out of the box. There is no CompetitionLabs branding on any widget delivered to your players. Here is what you can control:
Visual styling
Every widget, including leaderboards, mission trackers, tournament countdowns, reward displays, and opt-in overlays, is customisable via CSS. You define colors, typography, border radius, spacing, and layout to match your platform's design system exactly. Changes can be made without code deployments; your front-end team applies styles directly.
Widget embedding
Widgets are delivered as embeddable components (iFrame or Web Component) that drop into any front end โ native app, web platform, or third-party CMS. No additional infrastructure is required on your side.
Custom domain & asset hosting
Player-facing assets are served under your domain. There are no cross-origin CompetitionLabs URLs visible to the player, ensuring a seamless branded experience.
Localisation
All UI strings, including labels, CTAs, date formats, and currency symbols, are fully configurable. The platform supports 50+ locales, so the interface renders in the player's language and regional format automatically.
Tier availability
Do I need a front-end developer?
For basic CSS theming โ no. Your design team can work directly with the style configuration. For deep layout changes or custom Web Component wrappers, a front-end developer comfortable with CSS and JavaScript is recommended. On Enterprise, CompetitionLabs engineers can build and deliver custom UI components directly.
Visual styling
Every widget, including leaderboards, mission trackers, tournament countdowns, reward displays, and opt-in overlays, is customisable via CSS. You define colors, typography, border radius, spacing, and layout to match your platform's design system exactly. Changes can be made without code deployments; your front-end team applies styles directly.
Widget embedding
Widgets are delivered as embeddable components (iFrame or Web Component) that drop into any front end โ native app, web platform, or third-party CMS. No additional infrastructure is required on your side.
Custom domain & asset hosting
Player-facing assets are served under your domain. There are no cross-origin CompetitionLabs URLs visible to the player, ensuring a seamless branded experience.
Localisation
All UI strings, including labels, CTAs, date formats, and currency symbols, are fully configurable. The platform supports 50+ locales, so the interface renders in the player's language and regional format automatically.
Tier availability
| Tier | White-label capability |
|---|---|
| Starter | Full CSS customisation on tournament widgets |
| Growth | All widget types (tournaments, missions, achievements, loyalty) โ full CSS + localisation |
| Scale | All Growth capabilities + Multi-Brand widget configurations across Sub-Spaces |
| Enterprise | All Scale capabilities + custom component development and bespoke UI delivered by CompetitionLabs engineers |
For basic CSS theming โ no. Your design team can work directly with the style configuration. For deep layout changes or custom Web Component wrappers, a front-end developer comfortable with CSS and JavaScript is recommended. On Enterprise, CompetitionLabs engineers can build and deliver custom UI components directly.
๐ Data & Security
Yes. CompetitionLabs is designed with privacy-first principles. Player data can be processed using pseudonymized IDs, eliminating the need to share personally identifiable information. All data is encrypted in transit (TLS) and at rest (AES-256), with full audit logging.
CompetitionLabs operates on major cloud infrastructure with data residency options for EU and other regulated regions. Enterprise customers can discuss data residency requirements as part of their contract.
CompetitionLabs undergoes regular third-party security audits and penetration testing. Detailed security documentation and compliance attestations are available to enterprise customers under NDA.
Yes. All gamification events, rule evaluations, and reward fulfillments are logged with a full audit trail. Data can be exported via API or direct database connection for compliance reporting and internal BI pipelines.
๐ฌ Pricing & Support
Upgrading mid-contract: You can upgrade to a higher tier at any point during your contract year. The new tier takes effect immediately. If you are on annual billing, the price difference is pro-rated for the remaining months of your contract and invoiced at the point of upgrade. On monthly billing, the new tier price applies from the next billing cycle.
Downgrading mid-contract: Downgrades are applied at the end of your current billing period โ at the next monthly cycle if you are on monthly billing, or at your annual renewal date if you are on annual billing. You retain access to your current tier's features until that date.
Feature access during transition: When upgrading, new features (such as Achievements, Loyalty, Automation, or managed integration support) become available immediately upon tier activation. When downgrading, features that are not included in the lower tier will be deactivated at the point the downgrade takes effect โ we recommend reviewing your active campaigns before confirming a downgrade.
How to initiate a change: Contact your account manager or our sales team. Tier changes are not self-serve โ we handle them manually to ensure your configuration, data, and billing are correctly updated throughout the transition.
Downgrading mid-contract: Downgrades are applied at the end of your current billing period โ at the next monthly cycle if you are on monthly billing, or at your annual renewal date if you are on annual billing. You retain access to your current tier's features until that date.
Feature access during transition: When upgrading, new features (such as Achievements, Loyalty, Automation, or managed integration support) become available immediately upon tier activation. When downgrading, features that are not included in the lower tier will be deactivated at the point the downgrade takes effect โ we recommend reviewing your active campaigns before confirming a downgrade.
How to initiate a change: Contact your account manager or our sales team. Tier changes are not self-serve โ we handle them manually to ensure your configuration, data, and billing are correctly updated throughout the transition.
Cancellation: If you cancel your subscription, your account remains active until the end of the current paid period โ you will not be charged for the following period. At the end of that period, all active campaigns, missions, and scheduled activities are paused and player-facing widgets will stop rendering. Your configuration and historical data (campaign results, leaderboard records, player event history) are retained in our system for 90 days after the cancellation date, during which you can request a full data export via our API or in a structured file format. After 90 days, data is permanently deleted in line with our data retention policy.
Downgrading: When you move to a lower tier, features not included in that tier (for example, Achievements, Missions, or Loyalty programmes on a downgrade to Starter) are deactivated at the point the downgrade takes effect. Any campaigns using those features are paused automatically โ they are not deleted. Your configuration is preserved, so if you upgrade again in the future, those campaigns can be resumed. Player event history and leaderboard data are retained in full regardless of tier.
Data export: At any point โ before, during, or after a tier change or cancellation โ you can export all your data via the API or by requesting a structured export from your account manager. We do not hold your data hostage; it is yours.
Recommendation: Before cancelling or downgrading, we recommend pausing or concluding any active campaigns, notifying players of any changes to ongoing competitions, and exporting any reporting data you need for internal records.
Downgrading: When you move to a lower tier, features not included in that tier (for example, Achievements, Missions, or Loyalty programmes on a downgrade to Starter) are deactivated at the point the downgrade takes effect. Any campaigns using those features are paused automatically โ they are not deleted. Your configuration is preserved, so if you upgrade again in the future, those campaigns can be resumed. Player event history and leaderboard data are retained in full regardless of tier.
Data export: At any point โ before, during, or after a tier change or cancellation โ you can export all your data via the API or by requesting a structured export from your account manager. We do not hold your data hostage; it is yours.
Recommendation: Before cancelling or downgrading, we recommend pausing or concluding any active campaigns, notifying players of any changes to ongoing competitions, and exporting any reporting data you need for internal records.
Yes โ tier changes are designed to be zero-downtime for your players. The platform continues processing events, evaluating campaigns, and serving player-facing widgets throughout the entire transition. There is no maintenance window, no service interruption, and no action required from your development team.
How an upgrade works (Starter โ Growth โ Scale โ Enterprise)
Once your account manager activates the new tier, the change takes effect immediately on the platform side. New features โ Achievements, Missions, Loyalty, Automation, advanced segmentation โ become available in the admin interface straight away. Your existing tournaments and leaderboards keep running without interruption. If you are moving to Growth or above, your dedicated onboarding engineer will schedule a handover session to walk your team through the newly unlocked capabilities โ but this is a structured knowledge transfer, not a prerequisite for uptime.
What actually changes under the hood
Downgrading
Downgrades are deferred to the end of your billing period (monthly cycle or annual renewal), so you always have a run-down window. During that window, all features remain fully active. At the point the downgrade takes effect, features outside the lower tier's scope are deactivated โ any campaigns relying on them are paused automatically (not deleted), and your configuration is preserved for potential future reinstatement. Player event processing and leaderboard serving continue without interruption throughout.
Is any technical work required from my team?
No. The tier switch is handled entirely by CompetitionLabs on the infrastructure side. Your API credentials, widget embed codes, and data pipeline remain unchanged โ there is nothing to redeploy, no SDK update required, and no configuration migration needed. If you are upgrading to Growth or above and want to use new features, your team will configure those separately at their own pace after the tier is active.
How an upgrade works (Starter โ Growth โ Scale โ Enterprise)
Once your account manager activates the new tier, the change takes effect immediately on the platform side. New features โ Achievements, Missions, Loyalty, Automation, advanced segmentation โ become available in the admin interface straight away. Your existing tournaments and leaderboards keep running without interruption. If you are moving to Growth or above, your dedicated onboarding engineer will schedule a handover session to walk your team through the newly unlocked capabilities โ but this is a structured knowledge transfer, not a prerequisite for uptime.
What actually changes under the hood
| What changes | Impact on live players |
|---|---|
| EPS and API/hr capacity ceiling raised | None โ higher throughput is available immediately; no reconfiguration needed |
| New feature modules unlocked (e.g. Achievements, Loyalty) | None until you configure and publish them โ existing widgets are unaffected |
| Concurrent limits increased (Starter โ Growth: 10 Tournaments / 25 Achievements; Growth โ Scale: 25 Tournaments / 50 Achievements) | None โ existing campaigns continue; additional capacity is available immediately within the new tier limits |
| Integration support model changes | None โ purely an operational change between your team and CompetitionLabs |
Downgrades are deferred to the end of your billing period (monthly cycle or annual renewal), so you always have a run-down window. During that window, all features remain fully active. At the point the downgrade takes effect, features outside the lower tier's scope are deactivated โ any campaigns relying on them are paused automatically (not deleted), and your configuration is preserved for potential future reinstatement. Player event processing and leaderboard serving continue without interruption throughout.
Is any technical work required from my team?
No. The tier switch is handled entirely by CompetitionLabs on the infrastructure side. Your API credentials, widget embed codes, and data pipeline remain unchanged โ there is nothing to redeploy, no SDK update required, and no configuration migration needed. If you are upgrading to Growth or above and want to use new features, your team will configure those separately at their own pace after the tier is active.
Yes โ annual billing saves 20% across all tiers. Paying annually instead of monthly reduces the effective monthly rate on every tier. Here is how the numbers compare:
How annual billing works: Annual subscriptions are invoiced in full at the start of the contract year โ one upfront payment covering 12 months. There are no monthly invoices to manage, and the 20% discount is applied automatically to the full invoice.
Can I switch from monthly to annual mid-year? Yes. You can move to annual billing at any point. When you do, we calculate the remaining months at the annual rate and issue a single invoice for that period, replacing your monthly billing going forward. Any overpayment from the current month is credited to the annual invoice.
Is annual billing available on all tiers? Yes โ Starter, Growth, Scale, and Enterprise all support annual billing. Enterprise pricing is custom, so the 20% discount is factored into the negotiated rate at contract stage rather than applied as a toggle.
| Tier | Monthly billing | Annual billingย /ย mo | Annual saving |
|---|---|---|---|
| Starter | โฌ1,000ย /mo | โฌ800ย /mo | โฌ2,400ย /yr |
| Growth | โฌ5,000ย /mo | โฌ4,000ย /mo | โฌ12,000ย /yr |
| Scale | โฌ12,000ย /mo | โฌ9,600ย /mo | โฌ28,800ย /yr |
Can I switch from monthly to annual mid-year? Yes. You can move to annual billing at any point. When you do, we calculate the remaining months at the annual rate and issue a single invoice for that period, replacing your monthly billing going forward. Any overpayment from the current month is credited to the annual invoice.
Is annual billing available on all tiers? Yes โ Starter, Growth, Scale, and Enterprise all support annual billing. Enterprise pricing is custom, so the 20% discount is factored into the negotiated rate at contract stage rather than applied as a toggle.
Starter includes access to our developer academy, API documentation, and community resources โ no managed support is included, keeping the entry cost low. Growth includes dedicated onboarding and support. Scale and Enterprise add a Customer Success Manager, priority SLAs, and 24/7 coverage.
Onboarding varies by tier. On Starter, onboarding is self-serve: your team uses our developer academy, API documentation, and UX repository to integrate independently โ no managed process, enabling faster setup. On Growth and above, onboarding includes a structured kickoff session, hands-on integration support, a platform walkthrough for your product and CRM teams, and a configuration strategy review. Most Growth customers are fully operational within 1โ2 weeks.
The Starter tier requires a 3-month commitment. Growth, Scale, and Enterprise tiers require a minimum 1-year contract, with multi-year arrangements available at volume-based pricing benefits.
All tiers are backed by a 99.5% scheduled uptime commitment. Scale and Enterprise tiers include formal SLA agreements with individually agreed support response times.
All tiers are backed by a 99.5% scheduled uptime commitment. Scale and Enterprise tiers include formal SLA agreements with individually agreed support response times.
Yes โ for qualifying clients (operators, studios, aggregators and platform providers), we offer a structured pilot engagement. Where applicable, sandbox / staging access is provisioned once the pilot or commercial contract is signed, alongside a guided integration sprint and a small-scale live deployment so you can validate results before broader rollout.