How is the base price structured?

Each tier is a fixed monthly fee per Sub-Space. Customers can choose monthly billing or annual billing, with annual billing saving 20%. The fee includes the EPS and API/hr throughput allowance for that tier, the feature set, and the onboarding model. Starter is self-serve, while Growth and above include managed onboarding and integration support.

What happens if I exceed my tier's EPS or API limit?

We do not throttle traffic or impose hard cut-offs. The platform continues processing traffic. Usage above the included allowance is flagged in the dashboard and billed as additional headroom. If usage consistently exceeds the allowance, we review whether extra headroom or a tier upgrade is the better fit.

If we add EPS or API/hr headroom during the contract, how is it billed?

Additional EPS and API/hr headroom is billed from the point it is added. On monthly billing, the updated run-rate appears in the next invoice cycle. On annual billing, added headroom is pro-rated across the remaining contract term and invoiced accordingly.

Can added EPS or API/hr headroom be reduced later if usage drops?

Yes. On monthly billing, reductions can take effect in the next billing cycle. On annual billing, reductions typically align to renewal unless otherwise agreed commercially.

When should we add headroom versus upgrade to the next tier?

Add headroom when throughput is the issue and your current feature set and support model still fit. Upgrade when you need broader functionality, stronger support, or when higher usage has become the norm and the next tier is the stronger commercial fit.

What is a Sub-Space and how is it billed?

A Sub-Space is an isolated workspace for a single brand or label within a master licence. The first Sub-Space is included in the tier fee. Additional Sub-Spaces are billed annually, and multi-brand Sub-Spaces are available from Growth upwards.

Can I access advanced features on the Starter tier?

No. Starter is built for tournament-led launches with self-serve integration. Achievements, loyalty and VIP journeys, reward fulfilment, webhooks, automation, and managed integration support start at Growth.

How long does integration typically take?

Starter uses a self-serve, event-based API model, and many development teams can begin posting events within a day. Growth and above include hands-on integration support and typically complete full integration within 1 to 3 business days.

Does CompetitionLabs replace my existing tech stack?

No. CompetitionLabs is designed to complement existing CRM systems, game data feeds, player management systems, and marketing tools without requiring replacement of current infrastructure.

Do I need to write code to configure tournaments or missions?

No. Tournament rules, mission steps, reward structures, and player segments are managed through a visual no-code admin interface, allowing product and CRM teams to operate independently of the development team.

How quickly can leaderboards update in real time?

Leaderboard rankings typically update in under 1 second after a qualifying player event is received, enabling near real-time visibility for players and operators.

Can I switch tiers mid-contract?

Yes. Upgrades can be applied during the contract term, with pricing pro-rated across the remaining period. On annual billing, downgrades take effect at renewal. On monthly billing, they take effect in the next billing cycle.

Are there minimum contract lengths?

Starter requires a 3-month commitment. Growth, Scale, and Enterprise require a minimum 1-year contract, with multi-year arrangements available for qualifying customers.

🏆 Real-time gamification for iGaming

Turn player engagement into measurable revenue without rebuilding your existing stack

Deploy tournaments, missions, and loyalty journeys that drive more sessions, stronger retention, and measurable GGR uplift from the traffic you already have.

Book a Demo See How It Works

11M+Players engaged

20B+Events / month

🏆 Live Tournament Dashboard ● Live

Leaderboard Missions Segments

🥇

Alex K.

9,840 pts

Sara R.

8,120 pts

Mike J.

6,590 pts

Priya L.

5,400 pts

Active Players

2,847

↑ 18% today

Avg. Session

34 min

↑ 42% vs baseline

Commercial Engine

Everything your team needs to launch, personalise, and prove impact

Give CRM, product, and marketing teams the control to launch faster, target smarter, and prove commercial impact campaign by campaign.

🏆

Real-Time Gamification

Launch live campaigns in minutes without waiting on developers, so marketing and CRM teams can move faster.

See features

🎁

Rewards Engine

Automate rewards that reinforce the behaviours you want more of, from deposits and gameplay to repeat participation.

See features

🎯

Dynamic Segmentation

Target the right players with the right offer at the right moment, using segments that update as behaviour changes.

See features

🗺️

Personalised Journeys

Move players from first action to repeat habit with journeys designed to increase frequency, value, and long-term retention.

See features

🌍

Full Localization

Deliver campaigns in any language and currency. Configure localised experiences without touching code. Feel local, scale global.

See features

🔒

Privacy & InfoSec

Anonymised data architecture, GDPR-ready, fully encrypted in transit and at rest. Built for security reviews, procurement, and regulated-market due diligence.

See features

📈

Built to Scale

Process billions of events per month on infrastructure built for high-volume, always-on execution.

See features

⚡

Automation Engine

Connect your CRM, push notifications, and rewards into one intelligent control layer. Give teams one control layer for launch, orchestration, and fulfilment.

See features

🎨

Promotions & Branding

Fully white-label UI components and visual promotion builders your marketing team can own, customise, and launch independently.

See features

Getting Started

Up and running in days, not months

Our integration-first architecture gets you live fast, with deep flexibility for the long term.

🔌

Connect

Integrate via our REST API's in under a day. Connect your data streams, games, and existing CRM, with no rip-and-replace required.

⚙️

Configure

Use the no-code visual rule engine to build gamification logic, player segments, reward structures, and engagement journeys.

🚀

Engage

Launch campaigns, monitor real-time dashboards, and let the automation engine optimise performance continuously.

Industry benchmark ranges

Reference ranges for retention, deposit activity, and session depth

These are third-party industry benchmark ranges, included to help buyers frame upside and plan realistically.

⏱️

↑ 25–30%

Session-duration uplift benchmark for well-executed gamification programmes

💳

↑ 18–23%

Deposit-activity uplift benchmark seen in public iGaming references

🔄

15–25%

Day-30 retention benchmark for strong engagement programmes

🏆

30–40%

Best-in-class retention benchmark for mature lifecycle and loyalty programmes

Public iGaming Benchmark Snapshot Reference metrics

15–25%

Day-30 Retention

Benchmark range

25–30%

Session Duration

Public benchmark

18–23%

Deposit Activity

Public benchmark

Benchmark note: these figures are directional public-market references for iGaming and gamification planning. They indicate the commercial upside teams aim for, but actual outcomes vary by product mix, market, player base, campaign design, integration quality, and execution.

Industry Verticals

Built for the full iGaming ecosystem

Deployment-ready mechanics for real-money, sweepstakes, social casino, and free-to-play products.

🎰

Operators

Leaderboard tournaments, slot challenges, achievement missions, and VIP tier journeys that keep players competing across casino, sportsbook, poker and live products.

🕹️

Game Studios

Embed tournaments and achievement layers directly inside your titles, with no operator dependency. Drive session depth and cross-title retention from within the game itself.

🔗

Aggregators

Offer a white-label gamification layer as part of your content bundle. One integration, network-wide tournaments and missions deployable across your entire operator portfolio.

⚙️

Platform Providers

Integrate CompetitionLabs as a revenue-driving engagement layer inside your stack, exposing tournaments, loyalty programmes, and missions and challenges tools to every operator you power.

🎟️

Sweepstakes

Compliant engagement mechanics for sweepstakes and social casino models, with missions, leaderboards and reward events built to convert free players into loyal, engaged users.

🆓

Free-to-Play

Monetise engagement without real-money wagering. Achievements, daily missions and VIP journeys drive session frequency, retention and in-app conversion in F2P environments.

Resources

Insights for iGaming growth teams

Practical thinking on engagement, rewards, segmentation, and scale from the CompetitionLabs team and industry conversations.

🎯

Strategy

Smarter engagement beyond bonus-led retention

Missions Rewards Retention

Engagement Strategy

Industry Insight Editorial

Beyond Bonuses: What Better Engagement Actually Looks Like

Bonus budgets still matter, but they are no longer enough on their own. This piece explores how operators can use missions, competition, and smarter reward design to create engagement players actually return for.

Read articles

📊

CRM

Sharper targeting for more relevant player journeys

Segments Triggers Relevance

Segmentation

CRM Strategy Editorial

Why Segmentation Matters More Than Ever

Segmentation is no longer a CRM nice-to-have. We look at why relevance now drives performance, and how better targeting helps teams deliver the right reward, message, or challenge at the moment it matters.

Read articles

💬

Experience

Communication that keeps pace with live player behaviour

Messages Moments Trust

Player Experience

Industry Insight Player Experience

Real-Time Communication and the Modern Player Experience

Player expectations move in real time, and communication has to keep up. This article examines how timely messaging, triggered experiences, and in-the-moment relevance shape trust, action, and retention.

Read articles

⚙️

Platform

Operational readiness for high-volume engagement programmes

Throughput Resilience Latency

Platform Scale

Platform Perspective Editorial

Gamification at Scale: What Operators Need to Get Right

Great campaign ideas only work if the platform behind them can cope with real demand. We unpack the operational realities of gamification at scale, from throughput and resilience to rollout confidence.

Read articles

Turn player engagement into measurable revenue without rebuilding your existing stack

Trusted by companies across iGaming

Everything your team needs to launch, personalise, and prove impact

Up and running in days, not months

Reference ranges for retention, deposit activity, and session depth

Built for the full iGaming ecosystem

Insights for iGaming growth teams

Ready to turn engagement into measurable revenue?