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We run it with you.

A studio team on top of an enterprise-grade engine. Strategy, design, mechanics, and operations, built around your brand, your titles, and your players.

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Out of the box is also a box.

Every operator has access to the same template libraries. The same mission types. The same loyalty wheels. Differentiation has quietly been optimised out of the category. The studio exists to put it back in.

CompetitionLabs studio strategy chess knight with glowing programme design trails

What we bring to the table.

Strategy.

Player-first thinking. We start with your titles, your brand, and the moments your players actually respond to.

Design.

Art direction, UI, and mechanic design built for your brand. Not picked from a template library.

Build.

Programmes go live in weeks. Configured on the engine, not rebuilt each time.

Together.

We stay in the room. Weekly reviews, tuning on real player data, and a named team alongside yours as the programme evolves.

Bringing a player back without paying them to return.

A player who stopped visiting comes back to the Brand. Their achievements are still there, saved. A collectible they were three spins away from, still there. A loyalty milestone they were closing in on, still waiting. Over the next four weeks, a designed sequence of moments reminds them what they were part of. No free bonus. No deposit match. Just recognition, and it works.

A named team. Not a login.

With the studio you get

  • A strategy session before anything is built.
  • Bespoke widgets in your brand.
  • A campaign calendar.
  • A named point of contact.
  • Weekly reviews on real player data.
  • Programmes designed around your players, not adapted from someone else's.

What you don't get

  • A login and a generic template library.
  • A silent Slack channel.
  • A quarterly business review pretending to be a partnership.
  • A roadmap you have no influence on.

Studio craft. Enterprise-grade infrastructure.

The studio runs on the same engine the biggest operators in the market license directly. Sub-second triggers. Millions of players. A decade of scale.

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MillionsPLAYERS ENGAGED
BillionsEVENTS A MONTH
A decadeIN PRODUCTION
ISO 27001CERTIFIED

Thirty minutes. Not a product tour.

A working conversation about your brand, your titles, and where a programme could sit. If it's not a fit, we'll tell you.

Thirty minutes. Not a product tour. Book a Studio Session