Insights, guides, and gamification thinking
Deep-dives, strategies, and product perspectives from the CompetitionLabs team for operators, studios, aggregators, platform providers and the wider gaming industry.
Who moved my reward? An e-gaming fable
If you haven’t been gifted a copy of Who Moved My Cheese you probably have avoided the corridors of the executive suite. The story of rats and Little people caught in a maze of ever-changing locations of cheese; it’s a...
Read articleGamification in Sports Fan Products
Gamification is transforming industries from Health Care to Human Resources. It is successfully used in health applications from Nike+ and Apple Health through to inbuilt goal setting with heart rate monitoring in exercise machines integrating with the Internet of Things. ...
Read articleGamification – Opinion piece
Joachim Timmermanns Co-founder of QuickSpin Introduction Talk to anyone in the egaming industry, and they’ll tell you the same story – the golden days are over. Intense competition, responsible gambling scrutiny, aggressive taxes and ever spiralling acquisition costs are making...
Read articleWhy should you care about Technology? Gamification at Scale
Like most people from ‘The Business’, I used to think that technology was solved by ‘IT’ people. The reality is, however, that we need not just to understand aspects of technology because they help us deliver a product to customers,...
Read articleToday’s customer communication methods
Communicating and engaging with customers is at the heart of what we all do, and this week I'd like to push beyond the immediate website centric interactions.
Read articleWhy Segmentation Matters
Something we all know – some from hard experience – is that the wrong message to the wrong person is sometimes saying nothing. A lot of what I’ve discussed online has been very much about the message – achievements, leaderboards...
Read articleICE and wish lists for 2020 and beyond
Hard off the back of ICE is budgeting season for many of us. I know the agony of walking around and looking at all the new ideas and knowing I can’t have ALL of them! Before we started CompetitionLabs it...
Read articleAchievement Unlocked: Open Achievements Article
Achievements are ubiquitous – to the point of being obnoxious. One of the problems with achievements is that almost any activity could be termed an ‘achievement’, even though intuitively we know some are not worthy of celebration. Lets explore what...
Read articleCompetitionLabs welcomes Green Jade Games to its Gamification platform
Gamification specialists, CompetitionLabs, and gaming software developers, Green Jade Games, are pleased to formally announce their real-time engagement partnership. The deal will see CompetitionLabs’ platform power all of Green Jade Games’ on-site and in-game gamification elements, including but not limited...
Read articleGameArt Partners With CompetitionLabs
CompetitionLabs and GameArt announced an exciting new agreement. GameArt, with their portfolio of games such as African Sunset 2 and Piggy Holmes and cross-platform reach, will use CompetitionLabs’ industry-leading gamification platform, offering operators compelling new player experiences...
Read articleEveryMatrix launches CompetitionLabs’ gamification system on CasinoEngine
EveryMatrix announced a new strategic partnership with CompetitionLabs, bringing advanced gamification tools to CasinoEngine, including tournaments, leader boards and mission-based achievements designed to improve retention and player lifetime value...
Read articleGamification boost via United Remote and CompetitionLabs partnership
CompetitionLabs has been recruited by aggregator United Remote in a partnership designed to add missions, achievements, challenges and competitions to the group’s existing loyalty portfolio, helping operators improve retention and engagement...
Read articleTournaments & Leaderboards – The Gateway to Gamification
In the first two posts, we talked about what Gamification is, and we identified that the first part of the puzzle is unifying the vast amounts of product and player data that we generate; data that might ordinarily go to...
Read articleUnifying your Product and Player Data
In a crowded world where many Gaming operators utilise the same suppliers and promotional tools, tying it all together to create a superior customer experience and differentiate your brand is one of the biggest challenges today. Gamification can be the...
Read articleThe Gamification Puzzle – Gamifi-what?
'Gamification' - anyone working in online marketing in the last few years will have heard the term. Often touted as "the solution to all Gaming company woes", but what is it? At the heart of the 'Gamification Puzzle' lies the consolidation...
Read articleCompetitionLabs & eGaming Review (EGR) discuss the ‘reel value’ of gamification
CompetitionLabs recently caught up with the prestigious industry publication, eGaming Review (EGR), to discuss the latest ubiquitous buzzword and trend – Gamification - and how CompetitionLabs’ real-time engagement platform fully leverages data to enable operators to focus their attention on...
Read articleCompetitionLabs and Quickspin celebrate ‘amazing’ one-year anniversary of their gamification partnership
CompetitionLabs and Swedish slot specialists Quickspin are proud to announce the first-year anniversary of their gamification partnership – a year that has seen CompetitionLabs power Quickspin’s Real-time Tournament promotional tool, through its ground-breaking and industry-leading customer engagement and gamification platform,...
Read articleCompetitionLabs powering LeoVegas Group’s real-time engagement
Real-time engagement software provider CompetitionLabs, is powering live real-time tournaments for LeoVegas, one of the industry leading online and mobile brands. Brands and teams using the CompetitionLabs software can create real-time tournaments, missions, achievements, and insights. The platform...
Read articleCompetitionLabs powering Betsson Group’s real-time engagement
Real-time engagement software provider CompetitionLabs is powering live real-time tournaments and gamification for the Betsson Group, one of the industry’s leading online brands. Brands and teams using the CompetitionLabs software can create real-time tournaments, missions, achievements,...
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