Why Segmentation Matters
Something we all know – some from hard experience – is that the wrong message to the wrong person is sometimes saying nothing. A lot of what I’ve discussed online has been very much about the message – achievements, leaderboards…
ICE and wish lists for 2020 and beyond
Hard off the back of ICE is budgeting season for many of us. I know the agony of walking around and looking at all the new ideas and knowing I can’t have ALL of them! Before we started CompetitionLabs it…
ICE Inspired? So am I!
Three days of the neon blaze, dodgy air conditioning and a blizzard of information and the urge to crawl under a blanket and wait for the room to stop spinning is almost overwhelming. I want to share my three essential…
Happy New Year -The Year of the Gamification Rat
As the firecrackers subside and lion dances welcome a new lunar year, I need to tell you – I’m excited. This is the year it all happens. This is the year gamification goes big. According to my more superstitious friends,…