Promotions are the framework through which CompetitionLabs turns member activity into structured, rewarding experiences. Tournaments and Achievements provide the two core promotion models, while every other supported promotion type builds on their competition, qualification, progression and reward capabilities.
A promotion defines the audience, schedule, rules and conditions that determine when a reward is issued. Rewards may be triggered automatically and used as business rules—for example, to move a member into a new group, issue a mystery reward or grant a Collectable. They can also be made available for manual claiming and may provide points, promotional currencies, Free Spins, monetary value or access to another experience.
Rewards operate within the context of a promotion. The promotion acts as their container: it determines who qualifies, what must happen, when the reward becomes available and how it connects to the member journey. By combining core promotion models with predefined categories, operators can build a portfolio that ranges from short competitive campaigns to long-term loyalty and VIP experiences.
Tournaments & Rankings Advance
This advanced tournament management section provides full configuration for tournament-based promotions. Category types organise Tournaments into distinct promotional “buckets,” helping you structure and expand your promotional portfolio. The section also provides an unfiltered view of every tournament-based promotion in the space.
Dynamic data fields allow each selected promotion category to have its own setup, so the information and configuration can match the experience being created.
Achievements Advance
This advanced achievement management section provides full configuration for achievement-based promotions. Category types organise Achievements into distinct promotional “buckets,” making it easier to build and manage a varied promotional portfolio. The section also gives you an unfiltered view of every achievement-based promotion in the space.
Dynamic data fields adapt to the selected promotion category, allowing each category to use a setup tailored to its purpose.
Promotional Blueprints
Promotional Blueprints are predefined categories like Loyalty, VIP, Races, Auction House and many more, all powered by the core CompetitionLabs Tournaments and Achievements engines. Each Blueprint uses one or both engines as its foundation, combining their rules, qualification, progression and reward capabilities into a distinct member experience. This shared foundation allows operators to broaden and organise their promotional portfolio while retaining a consistent data model and familiar configuration principles.
Every category has been designed and tested by the CompetitionLabs team with the platform’s full feature set and integrations in mind. These experiences can be presented together in the CompetitionLabs widget, giving members one consistent place to discover and interact with promotions created through the underlying Tournaments and Achievements engines.
Tournaments
Tournaments are competitive leaderboard promotions in which members generate scores using a configured scoring strategy. Scores can be based on cumulative points, highest results, goal-based progression or another supported calculation. Optional Boosters can modify scores while the promotion is running.
Rewards can be assigned by leaderboard position and can provide immediate prizes or connect members to a wider promotional journey. A Tournament may award Lucky Coins for Lucky Reels, Trading Coins for the Trading Market, Collectables, or access to exclusive content, promotions and VIP experiences.
Other promotions—including Daily Quests, Weekly Quests, Expeditions and VIP campaigns—can reference Tournaments. Finished Tournaments remain visible to players for a configurable retention period.
For configuration guidance, visit Tournaments & Rankings Advance.
Races
Races are goal-based competitive promotions in which members try to reach a configured objective before other participants or before the promotion ends. Depending on the reward strategy, prizes can be granted to the first qualifying members according to final leaderboard position on a first-come, first-served basis.
Races support Boosters, configurable scoring mechanics, multiple qualification strategies and connections with Expeditions, Loyalty, Daily Quests, Weekly Quests and other promotion types.
Race rewards can provide immediate prizes or unlock connected experiences such as Lucky Coins, Trading Coins, Collectables, exclusive promotions and VIP content.
Auction House
Auction House is a competitive bidding promotion in which members compete for a featured reward by generating the highest qualifying bid. Bids are calculated automatically from a selected scoring strategy, such as cumulative points, highest win multiplier, total winnings or another supported calculation.
When the auction closes, the highest eligible bidder receives the featured reward. Auction Houses can offer exclusive rewards and contribute to Expeditions, Loyalty progression, Daily Quests, Weekly Quests, Challenges and other connected experiences.
Rewards may also award Lucky Coins, Trading Coins, Collectables, access to exclusive content or VIP benefits.
Boosters
Boosters add bonus points to a linked Tournament or Race when a member meets configured conditions. For example, extra points may be awarded after a specified number of bets, wins, losses or other qualifying actions.
Each Booster can have its own qualification and repeat rules, allowing the bonus to be granted once or several times during a promotion. A Booster is not a standalone promotion; it works together with supported competitive promotions to influence scoring and engagement.
Loyalty
Loyalty is a long-term progression promotion in which members advance through configured levels. Every level can define its own objectives, difficulty and rewards, and may be completed once or repeated according to the campaign settings.
A Loyalty programme can use a simple linear structure or branch according to business rules, allowing different member groups to follow different paths while retaining a consistent experience. Rewards can be issued for individual levels, milestones or completion of the full programme.
Members can earn Loyalty XP directly from actions such as bets and gameplay objectives, or through connected promotions including Challenges, Tournaments, Races, Missions, Adventures, Quests and Expeditions.
Independent Challenges
An Independent Challenge is a focused objective completed when a member satisfies its qualification rules. Challenges can run as standalone promotions or become reusable building blocks inside Missions, Adventures, Daily Quests, Weekly Quests and Expeditions.
Challenges can also contribute experience or trigger business logic for Loyalty, VIP and other promotions. Their rewards may include Cash, Free Spins, Boosters, Collectables, Lucky Coins, Trading Coins, promotion-specific experience, exclusive content or access to further promotions.
This flexibility makes Challenges a practical foundation for connected promotional journeys across the platform.
Adventures
Adventures are visual progression promotions made from sequential Challenges displayed as an interactive map. Members unlock new stages by completing earlier objectives, creating a guided journey with a clear sense of progress.
The referenced Challenges can simultaneously contribute to Daily Quests, Weekly Quests, Expeditions, Loyalty and other active promotions. Rewards can be configured for individual stages, milestones or completion of the Adventure.
Supported rewards include Cash, Free Spins, Boosters, Collectables, Lucky Coins, Trading Coins, promotion-specific experience and access to exclusive content, promotions or VIP experiences.
Missions
Missions group linked Challenges into one larger promotional objective. Members complete the Challenges in sequence or according to the configured rules until the overall Mission is complete.
Operators can use Missions to combine related objectives into a structured experience and reward both incremental progress and final completion. The same Challenges may contribute to other active promotions at the same time.
Mission rewards can include Cash, Free Spins, Boosters, Collectables, Lucky Coins, Trading Coins, experience, exclusive content and access to additional promotions or VIP experiences.
Collectables
Collectables provide a permanent collection system through which members acquire unique items during their journey. Any promotion type can award a Collectable, and the item remains associated with the member after it is obtained.
Items may be visible or hidden, themed, limited edition or exclusive to a particular event. They can serve as requirements for unlocking promotions, exchanging rewards in the Trading Market, completing collections or progressing through future campaigns.
Daily Quests
Daily Quests are collections of individual Challenges designed to encourage regular engagement. They can reference existing promotions or introduce independent objectives that guide members towards selected activities across the platform.
Operators can award a Daily Bonus when a member completes a configured number of Quests before the daily reset. Individual Quests can also contribute to Expeditions, Loyalty, Missions, Adventures and VIP campaigns.
Rewards can be granted for each Quest and for completing the full collection, including Cash, Free Spins, Boosters, Collectables, Lucky Coins, Trading Coins, experience and access to exclusive content or promotions. Daily and Weekly Quests share the same configuration model; their reset frequency is the key difference.
Weekly Quests
Weekly Quests combine individual Challenges into a collection that resets each week. They can reference existing promotions or introduce independent objectives, giving members a longer window in which to complete a structured set of activities.
A Weekly Bonus can be awarded after a member completes the required number of Quests before reset. Quests can simultaneously contribute to Expeditions, Loyalty, Missions, Adventures and VIP campaigns.
Rewards can be configured for individual Quests and the complete collection. Daily and Weekly Quests use the same functionality and configuration, with reset frequency providing the main distinction. Operators will usually choose one cadence within a campaign to keep the experience consistent.
Expeditions
Expeditions are themed progression systems that bring activity from multiple promotions into one journey by awarding Expedition Experience (XP). Eligible sources can include Challenges, Tournaments, Races, Missions, Adventures, Daily Quests, Weekly Quests, Bounties and other configured promotion types.
Operators can define themes, milestones, qualifying categories and reward structures, allowing one campaign to connect a broad promotional portfolio.
Rewards can be issued at individual stages and on overall completion, including Cash, Free Spins, Boosters, Collectables, Lucky Coins, Trading Coins, experience and access to exclusive promotions or VIP experiences.
Trading Market
Trading Market is an exchange-based promotion where members trade promotional currencies for configured rewards. Individual traders can appear for limited periods with their own inventory, exchange rates and stock quantities, creating time-sensitive marketplace events.
Trading Markets support exclusive rewards, rotating offers, limited availability and multiple currencies. They can connect with Collectables, Loyalty, Expeditions and other promotional reward systems.
Lucky Reels
Lucky Reels is an RNG-based reward promotion in which members spend Lucky Coins to spin a configurable reward machine. Lucky Coins may be earned through gameplay, awarded by other promotions, granted as rewards or distributed through campaigns.
Operators can configure reward pools, weighted probabilities, guaranteed outcomes and optional Jackpot mechanics. Daily Lucky Coin claims and promotional Jackpot multipliers can add recurring engagement and support special events.
Rewards received through Lucky Reels can contribute to the Trading Market, Expeditions, Loyalty, VIP progression and other connected promotions.
VIP
The VIP Programme rewards long-term member activity. Eligible actions earn Tier Points, helping members progress through VIP Levels and unlock increasingly valuable benefits, exclusive promotions and premium experiences.
As members advance, they can gain access to personalised rewards, special events, higher limits and content reserved for specific VIP Levels. Each qualifying action contributes to continued progression and makes the benefits of the next level clear.
Operators can use VIP progression to recognise sustained engagement and connect members with a broader portfolio of exclusive promotional experiences.
Journeys
Journeys are branching progression promotions where members choose a character or path and complete objectives along different routes. Multiple paths and decision points give members control over how their experience develops.
Journeys can be replayable so members can explore unfinished paths or select a new starting option. Individual routes can also be limited to one-time completion when the campaign requires it.
Rewards can be assigned to stages and paths. A reward already issued for a completed path is not issued again when that path is replayed, and Journey progress can contribute to other eligible promotions.
Bounties
Bounties are limited-capacity, objective-based promotions available to a configured number of members. Each participant receives a defined number of attempts in which to complete the objective before those attempts are exhausted.
Bounty rewards can provide immediate prizes or connect members to wider promotional experiences by awarding Lucky Coins, Trading Coins, Collectables, access to exclusive promotions, content or VIP benefits.
Entry Promotions
Entry Promotions are qualification-based promotions that control access to another promotion. Members must satisfy the configured entry requirements before they can participate in the linked activity.
Requirements can support buy-in or qualification-based participation according to the campaign logic. Once a member completes them successfully, access is granted and participation follows the rules of the linked promotion.